Consumer Goods Industry Trade Show 2013: What To Expect?
For over the past years, the consumer goods industry have experienced its up and downs. In fact, this is considered as the most volatile industry of all. With all the instability of this industry, it is quite hard to keep up with the current market. The key to surviving the industry is to know what challenges they will be facing so that they can get ready for it. Aside from that, they also have to determine the trends in today’s industry. With this in mind, here are some trends that we will certainly be seeing in various consumer goods industry trade shows in the next 12 months:
- More for less. The consumption patterns are quite hard to follow however there is one pattern that we will surely be seeing a lot this year– consumers will try to make the most out of their money by living better for less. As a result, they will try to make use of other shopping channels that are made available for them. With this in mind, the consumers and shopping brands will work hand in hand in maintaining their great lifestyle on much tighter budgets. In order to do this, there will be great innovations in label development as well as loyalty mechanics.
- More ‘humanised’ brands. Since most consumers are already losing their trust on most brands, it has become a great challenge for most brands to create an emotional connection to their consumers. Through this, they can easily gain customer loyalty once again. For this, the social media and online stores have become great medium. Consumers are no longer interested in too much advertisements, they are now more focused in knowing more about a brand’s behind the scene activities and the history. This is why more and more brands will be opening their doors for consumer’s questions and inquiries.